Copywriting for Creatives
There is more to writing than books!
It has been estimated that more than 80% of the activities we do online are text-based (wired.com). These days, writing is so much more than basic grammar, correct spelling and proper punctuation. You need to be able to communicate complex messages in dozens of different ways, for wildly different audiences.
An experienced copywriter makes a big difference.
Let me ask you this:
Do you wrongly assume that visual literacy is commonplace?
Do you experience blank page syndrome?
Do you have a learning difficulty that impairs your writing skills?
Do you feel intimidated by art speak?
Is your website content outdated and overwhelming? Do you have a well-written about page (second most visited)?
Do you believe in the power of content marketing, but are short on writing resources?
If you answered yes to any of the questions you will benefit from hiring a copywriter who is bilingual English/Spanish (added bonus) and get:
High quality writing that’s free from grammar issues.
Bespoked Content that is clear and stands out from competitors because one size does not fit all and nor should it.
Copy that converts and is prioritised by Google SEO
Organised writing that’s readily available for web design.
Good value for money
Creatives have benefited from well-crafted…
Artist Statements
Articulate your creative practice in a clear, concise, compelling, and enriching way.
Exhibition Catalogues
Document the visual content of your exhibition in a professional and timely manner.
Project Statements
Contextualize your projects without been too prescriptive about the artworks.
Website Content
Get content that is search engine optimised and design-ready.
Exhibition Intros
Introduce the topic and content of your next exhibition to spark potential visitors’ curiosity.
USP & Tag Lines
Describe your business in 2 minutes or less to nail your next sales pitch.
Press Releases
Deliver an official statement to the press providing information about your upcoming event.
Social Media
Copy on-brand that intrigues and encourages interaction.
New to copywriting services? This is how I work
Consult
1:1 consultation to discover & discuss anything you need support with in line with your creative goals and objectives.
Create
Will send you initial content ideas to ensure is aligned to your project’s direction and purpose. Will craft the rest of the writing carefully to an agreed deadline.
Convey
Will deliver a first draft for your review and consideration. After that, I will deliver the final edit of the copy ready to use on all relevant channels!
What Creatives Are Saying
“I’ve been wrestling with my own artist statements for as long as I’ve been making art. And I must confess, it’s never a task I look upon with glee. This, despite the fact that I write about art for a living".
— Artist and writer Sarah Hotchkiss
“For photographers the ideal book of photographs would contain just pictures – not text at all. (..) I once worked through more than a hundred drafts of a four-paragraph statement for a catalogue, all to find something that would just keep out of the way of the pictures".
— Photographer Robert Adams, in Why People Photograph
“I found I could say things with colour and shapes that I couldn’t say any other way -things I had no words for.”
— Artist Georgia O’Keeffe
“Looking at a beautiful painting, or staring up at a huge, awe-inspiring sculpture, we’re often left struggling for words. (…) But many people, both artists and non-artists, have managed to put words together that seem to capture this amazing, inexpressible feeling.”
— Artist Pablo Picasso
Interested in benefiting from a better copy?
“Pictures are important, and can make an idea more memorable, but words are absolutely necessary to convey the full story”
-Jack Trout, in Search of The Obvious